Product Narrative: Nurse Lena’s New Reality
A Product Narrative is a powerful tool to help a team take User Research and put it into a form that makes it easy to communicate to stakeholders and build consensus around the key takeaways. This article showcases a specific Product Narrative around issues that nurses face.
Why do Most IT Projects Fail to Meet Their Goals?
Discover why most IT projects struggle to meet their objectives, with only 29% achieving success according to the Standish Group’s CHAOS 2020 Report. Delve into the common pitfalls of misalignment with user needs, feature creep, and shifting project directions. Explore how evolving project management practices, especially agile methodologies, are reshaping success rates and redefining failure in the tech industry.
Self Revealing Systems
A suggestion for OpenAI to enhance user interaction with AI through "Self-Revealing Systems," where AI would intuitively offer guidance and reveal functionalities to users, akin to the natural development of a human relationship. I liken this to a colleague offering an unexpected skill, advocating for AI to similarly assist users without the need for extensive study.
Pulling The Plug Early: The Case for Early Termination in Product Development
In the labyrinth of product development, the importance of early validation of hypotheses cannot be overstressed. Project success is often hinged on a thorough understanding of user desires, resource allocation, and profitability. Yet, in mature industries, companies that once pioneered the market now lag, their previous successes creating a dangerous complacency. Innovators and global competitors, more agile and often with less overhead, stand ready to usurp the thrones of these once-dominant players.
Your Invaluable Proposition: A Fundamental Tool for Defining Your Competitive Advantage
Crafting a distinct “Invaluable Proposition” is a linchpin for competitive advantage. This is our take on an evolution of the well established Value Proposition.
With deep customer understanding through ethnographic research and aligning with the company's strengths, you can deliver a proposition that fundamentally changes customer experiences. Differentiation is particularly difficult in mature markets, and the power of a customer-focused approach, and continuous innovation are powerful tools to defend a market position.
An Invaluable Proposition not only identifies but also solves core customer challenges, thereby driving success in saturated markets.
The Innovation Imperative: Overcoming Obstacles to Product Excellence
Dispelling the myth that innovation is prohibitively expensive or time-consuming is crucial, especially in a landscape where consumer expectations are rapidly evolving. Effective user research and methodical prioritization, like Impact vs Effort Analysis or the Kano Model, can steer product development towards true innovation—innovation that differentiates and satisfies the emerging needs and desires of consumers. In doing so, companies can maintain their competitive edge, crafting a brand that is synonymous with innovation and resilience amidst the constant flux of market dynamics.