Approach
Invention Consulting
Transforming Vision into Value
At the heart of our consulting service is a commitment to maximizing value creation for users with efficient resource utilization. We delve into understanding the needs and aspirations of your target audience, ensuring that our strategies are not just feasible but also viable in the competitive market landscape.
Bespoke Innovation Process
Our approach is tailored to breathe life into your ideas through a meticulous process:
Audience Insight: We delve deep to uncover unique insights into your customers' needs, segmenting them strategically to position your offerings for a competitive edge.
Value Proposition: We craft compelling value propositions that resonate with your customers, setting your products apart.
Product Strategy: Our expertise helps you design a product portfolio that optimally leverages your resources for maximum impact.
Evolution Roadmap: We outline a dynamic roadmap for your offerings, detailing how they will evolve to continuously meet and exceed customer expectations.
Validation Cycle: Through iterative validation, we turn hypotheses into tested truths, ensuring your product's market fit and effectiveness.
Stakeholder Alignment: We facilitate internal consensus, aligning your team's efforts towards shared objectives, thereby enhancing efficiency and collective ownership of outcomes.
Our methodology is rooted in deep empathy for the customer and a relentless pursuit of creative solutions to significant challenges. We understand that not all projects start from scratch; hence, we specialize in identifying the critical knowledge gaps and strategically prioritizing efforts to address them, balancing between empirical research and informed intuition.
Invention Training
Empowering Teams with Strategic Creativity
For organizations inclined towards cultivating internal expertise, we offer comprehensive training and mentorship programs. These range from structured workshops to immersive 'shadowing' experiences, where we work alongside your team, imparting them with the skills and methodologies necessary for innovation.
A Treasury of UX Methods
Our training curriculum is an extensive compilation of User Experience (UX) methodologies, designed for both aficionados and professionals in product development and design. It encompasses a broad spectrum of techniques:
Understanding Users: Employ methods like Contextual Inquiry and Diary Studies to gain profound insights into user behavior and needs.
Ideation and Conceptualization: Foster innovation with creative exercises like "How Might We" and "Brand Swap," encouraging out-of-the-box thinking.
Strategic Planning: Utilize tools such as "OKRs" and various prioritization frameworks to set clear objectives and streamline feature development.
Design and Prototyping: Master rapid prototyping techniques, from low-fidelity sketches to high-fidelity models, facilitating quick iterations and feedback.
Strategic Communication: Learn to articulate your product's mission and value compellingly through "Product Narrative" and "Value Proposition" frameworks.
This curriculum is structured to not only impart theoretical knowledge but also to hone practical skills, enabling your team to craft user experiences that resonate deeply and drive market success.