We’ve Invested in Agile, Design Thinking, OKRs… So Why Aren’t We Seeing the Payoff?
It surprises me how many organizations I meet that already have smart people and modern methods in place, yet still struggle to reach their potential. Agile, design thinking, OKRs — these tools are everywhere. But tools alone don’t create change.
Real progress comes when methods are embedded into the culture, when cross-functional teams work in a shared way, and when leaders reinforce new practices through priorities and governance. Without that, even the best teams get stuck.
Your Invaluable Proposition: A Fundamental Tool for Defining Your Competitive Advantage
Crafting a distinct “Invaluable Proposition” is a linchpin for competitive advantage. This is our take on an evolution of the well established Value Proposition.
With deep customer understanding through ethnographic research and aligning with the company's strengths, you can deliver a proposition that fundamentally changes customer experiences. Differentiation is particularly difficult in mature markets, and the power of a customer-focused approach, and continuous innovation are powerful tools to defend a market position.
An Invaluable Proposition not only identifies but also solves core customer challenges, thereby driving success in saturated markets.